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Nuts & Bolts: Your questions answered!

Welcome back to another edition of Nuts & Bolts Guide. Every week, over the last year, we’ve covered some of the elements of a successful campaign. It’s the end of the year, and I have a few goodies for you this week — including a link to a PDF of all Nuts & Bolts at the end, but I wanted to take the last entry of the year to answer some of the questions that have come up over the year but I couldn’t figure out how to make a full entry out of them. These small questions came up more than once, and I wanted to make sure that these questions received an answer before the end of the year.

So, here we go — Nuts & Bolts: Your Questions Answered!

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